The competition for electric trucks has gotten a little bigger as Lordstown Motors has reportedly announced that is ready to beat Tesla to market with an electrified pickup and is now taking reservations for the EV.

Earlier this month, Lordstown Motors acquired GM’s Lordstown, Ohio, factory, as it gears up to begin production of the Endurance truck. Currently, only renderings of the truck have been shown by the automaker, so it is unclear if development is complete and if a prototype is ready.

Lordstown Motors did say that that the Endurance will hit the market in Q4 2020, ahead of the late 2021 launch for Tesla’s Cybertruck and reportedly Ford’s electric F-150 as well as the fall 2021 delivery of GM’s electric pickup truck.

“Lordstown Motors Corporation is now accepting pre-orders for the 2021 Lordstown Endurance electric pickup truck, which will be the first fully electric pickup truck to hit the road, beginning in Q4 2020,” the company said in a statement (via Electrek).

“While the initial focus will be on delivering trucks for fleets, Lordstown has also announced that the Endurance will be available for private, consumer use. The Lordstown Endurance will cost $52,500, before tax credits,” the company added.

Details about the Endurance truck include a four-wheel-drive hub-motor system, which the company said in a statement that (via Electrek), “Owners will benefit with less breakdowns, lower maintenance, and most importantly, less cost. The overall benefit is an attractive Total Cost of Ownership (TCO), which translates into a significantly lower lifetime operational cost compared to traditional pickup trucks.”

Other spec includes a driving range of up to 260 miles per charge as well as tighter turning radius, greater traction, and fewer moving parts than “the most popular full-size pickup truck in the market,” the company said on its website. Additionally, the Endurance has an extra-large frunk storage, telematics, accessory tool power, and fleet technology.

Showing it is serious about competing in the electric truck market, Lordstown Motors opened its reservation system for the EV on the same day that Tesla launched its Cybertruck. The cost to reserve an Endurance pickup truck is $1,000.

Lordstown Motors
Lordstown Motors purchased the Ohio GM plant in November 2019. The GM Lordstown plant is shown on March 6, 2019 in Lordstown, Ohio. The sprawling facility was idled today after more than 50 years producing cars and other vehicles, falling victim to changing U.S. auto preferences, according to the company. Getty Images/Jeff Swensen
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