YouTube Free Originals, Maybe
“Cobra Kai” fans may feel a little left out as YouTube looks to bring some of its original content to users for free. In an effort to grow its audience base, YouTube has plans in the works to offer its original shows and movies at no charge to subscribers with a catch – advertising.
Starting in 2020, YouTube Premium won’t be the only way that users can access the streaming service’s original programs, according to Reuters. Users of the site will have access to most original programs on the site with advertising sprinkled in during viewing. The paid subscription to YouTube will mostly be ad-free viewing and will include streaming music accessibility.
While YouTube will make the majority of its content available for free, there will be some exclusions that could include future content or behind-the-scenes programming , the news outlet said. Unfortunately, Cobra Kai will be one of the shows that YouTube continues to make users pay for, the company told Reuters. The popular original series debuted to much fanfare with a successful first season and cult following.
According to Reuters, YouTube will begin the free content delivery service later in 2019 with a full debut in 2020. The move to launch free original content and movies is an attempt by YouTube to increase its international viewers while allowing interested advertisers the ability to associate with its special content, Reuters said.
YouTube has not released its total number of paid subscribers, but the subscription service is available in 29 countries, according to Reuters. The cost of YouTube Premium in the U.S. is approximately $12 per month.
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