B.I.G. Anniversary Pop-Up Shop: Where And When To Buy Notorious B.I.G Hypnotize Label
Thursday marked the 20th anniversary of the death of iconic rapper Notorious B.I.G., and while celebrating the late rapper by replaying his hits would be a great way to observe the day, fans have another way in which to honor Biggie Smalls.
Beginning Friday, an exclusive pop-up shop will open in London where a never-before-seen Hypnotize fashion line from the famed rapper’s estate will be released. The shop itself will be an homage to the late artist, whose real name was Christopher Wallace, and shoppers can expect a veritable '90s time capsule.
The pop-up will open at the Provender Building in London’s Camden Market and will release the limited-edition apparel and accessories from the line. Fans will be able to purchase signature T-shirts (featuring classic B.I.G. logos and slogans like “Mo Money Mo Problems”), bomber jackets, hoodie sweatshirts, bags and more.
Read: A Look At The Death Of Biggie Smalls, 'Rap's Greatest Mystery'
The product will only be available in the shop, according to a press release. The pop-up shop officially opens Friday at 11 a.m. GMT. The shop will be open Saturday and Sunday, as well, from 11 a.m.-7 p.m. Expect crowds — product will only be available while supplies last.
The Brooklyn rapper launched to fame in the early '90s and became a legendary force on the rap music scene with hits like “Juicy” and “Hypnotize.” The rapper met his untimely end when he was shot while driving in Los Angeles in March 1997. Even from the grave, the rapper has still managed to gather accolades and fans, and his music remains timeless and relevant for many.
“[His music] is still just as impactful, as if he were this new, dope rapper from Brooklyn, now,” singer Faith Evans, Biggie’s wife at the time of his death, said in a CNN interview. “Something about his wordplay, his confidence, he was pretty witty and he was intelligent. It’s absolutely timeless.”
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