Dakota Fanning Perfume Ads Removed in UK
Perfume ads featuring actress Dakota Fanning have been banned in the UK after an advertising watch group deemed the photos too provocative.
The ads feature 17-year-old Fanning sitting down and holding a bottle of the Marc Jacobs perfume Oh, Lola! The perfume bottle has a large pink flower on its top -- as do other perfume bottles of the designer -- and Fanning was photographed holding it on her lap.
The Daily Mail noted the connection between the perfume's name and the Vladimir Nabokov novel Lolita, which is about a grown man who has an obsession for young girls.
The perfume is described on Jacobs' Web site as flirtatious and charming with a sparkling personality that leaves you feeling light-hearted and youthful.
The Advertising Standards Authority stated on their Web site that four readers challenged whether the ad was offensive and irresponsible as it portrayed the young model in a [sexualized] manner.
They concluded that the ad was irresponsible and could be interpreted as sexualizing a child.
We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality, the ASA wrote on their Web site.
Jacobs released a statement, saying it was really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance.
This is not the first time a photo featuring an underage actress has caused a stir.
In 2008, Miley Cyrus, then a 15-year-old star on the hit Disney show Hannah Montana, was photographed for Vanity Fair wearing a white sheet that left her back bare. A Disney spokeswoman told The New York Times that a situation was created to deliberately manipulate a 15-year-old in order to sell magazines.
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