Kat Von Don Slams NARS For Testing On Animals In China And Abandoning Cruelty Free Makeup

Tattoo artist-turned-makeup maven Kat Von D took to Instagram Friday to share graphic pictures of animals who had cosmetics tested on them with her 6.1 million followers. It was a response to NARS announcing they were no longer a cruelty-free company. The makeup brand claimed Tuesday they were complying with local laws in China.

Von D shared four picture of white rabbits, with the last image showing their bloody bodies dumped in a black garbage bag. “I don't normally post graphic images on my Instagram, but due to the terrible news we all got this week when @narsissist announced they've decided to start testing their cosmetics on animals, it wouldn't feel right not to say SOMETHING,” she started her post.

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Von D was shocked since NARS apparently chose to make money over kindness.

I don't normally post graphic images on my Instagram, but due to the terrible news we all got this week when @narsissist announced they've decided to start testing their cosmetics on animals, it wouldn't feel right not to say SOMETHING. I was so sad to hear this news because for years I've supported NARS beauty products because they were one of the few artistry brands that didn't test on animals, and now I am so confused/heartbroken that after all these years they would choose a paycheck over compassion. The images that I chose to post on this album are mild in comparison to the typical types of testing that @narsissist will now be implementing on all their products. This unnecessary cruelty is what you will be supporting every time you purchase one of their products [as well as any other company that CHOOSES to test on animals - because it is a choice]. So after reading @narsissist cop-out of a statement, I'd like to say this to them: Using the excuse that you want to elevate artistry, is complete bullshit when it comes at this price. You are NOT at the "forefront" of making change when you consciously choose to test on animals. There are already non-animal tests that give far more accurate results than testing on animals and supporting that horrible billion dollar industry is criminal. Shame on you for hiding behind such a false marketing statement in order to line your pockets, while countless animals suffer. Please reconsider selling in China until the animal testing laws change. Until then, I along with many true animal lovers will gladly boycott your products. #fuckanimaltesting #crueltyfree #crueltyfreebeauty #animalrights #animalliberation
A post shared by Kat Von D (@thekatvond) on Jun 30, 2017 at 9:56am PDT

“I was so sad to hear this news because for years I've supported NARS beauty products because they were one of the few artistry brands that didn't test on animals, and now I am so confused/heartbroken that after all these years they would choose a paycheck over compassion,” she said.

The first picture Von D shared depicted a rat with discharge in his eye. The others featured rabbits. One showed them with their hands trapped in a medieval-looking device.

“The images that I chose to post on this album are mild in comparison to the typical types of testing that @narsissist will now be implementing on all their products,” the tattoo artist wrote. “This unnecessary cruelty is what you will be supporting every time you purchase one of their products [as well as any other company that CHOOSES to test on animals - because it is a choice].”

Von D called NARS’ statement a “cop-out.”

I've been testing out 4 NEW SHADES for the upcoming @katvondbeauty charity this year which proceeds will benefit @farmsanctuary! I'm naming this beautiful terra-cotta brick shade: "Hilda" - after the very first animal rescued by @farmsanctuary in 1986. Hilda was a sheep that had been found discarded on top of a pile of dead animals in a stockyard left to die slowly from starvation and neglect. Thankfully, because of compassionate activists like @genebaur and the folks over at @farmsanctuary, innocent animals [just like Hilda] are rescued, rehabilitated, and given a chance to live a long, loving life - and I can't wait to raise money from these 4 new Everlasting Liquid Lipstick shades to donate to @farmsanctuary! @katvondbeauty will be posting sneak peeks of all 4 new shades from the Farm Sanctuary Collection soon, so stay tuned! [one of them is a metallic foil midnight blue that you're gonna go crazy about!] and as always, all @katvondbeauty lipsticks are #crueltyfree and #vegan! _ #comingsoon #limitededition #beautythatgivesback #farmsanctuary #nothingwrongwithkindness
A post shared by Kat Von D (@thekatvond) on May 17, 2017 at 1:28pm PDT

“Using the excuse that you want to elevate artistry, is complete bulls--- when it comes at this price. You are NOT at the ‘forefront’ of making change when you consciously choose to test on animals,” she said. “There are already non-animal tests that give far more accurate results than testing on animals and supporting that horrible billion dollar industry is criminal.”

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NARS took to their Instagram page Tuesday to update their 4.5 million followers about their change in policy.

“We want you to know that we hear you,” the makeup giant wrote. “The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. NARS does not test on animals or ask others to do so on our behalf, except where required by law.”

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