Lionel Messi Becomes Ambassador Of Crypto Firm With Multimillion Dollar Deal

Soccer star Lionel Messi has signed a multimillion-dollar contract to endorse cryptocurrency company Socios.com, which concentrates on fan tokens.

First reported by Reuters, Socios confirmed in a press release that the Paris-Saint Germain star signed an ambassador deal, and will promote the crypto company in the months ahead of the Qatar World Cup, which is set to commence this November.

Fan tokens are a form of digital currency that lets consumers vote on trivial decisions related to sports clubs. Around two dozen teams are confirmed to have used crypto tokens.

"Fans deserve to be recognized for their support,” Messi said. “They deserve opportunities to influence the teams they love."

Cryptocurrencies have rampantly gained popularity throughout the last couple of years. Public figures such as New York Mayor Eric Adams and podcaster Joe Rogan have both expressed a desire to get paid in bitcoin.

Messi isn’t the only soccer star who has received cryptocurrency, as Manchester United star Cristiano Ronaldo has also accepted JUV, the official Juventus club fan token that gives holders the chance to vote on club decisions and access to various perks and prizes.