The latest episode of Modern Family features 2-year-old Lily saying what appears to be a bleeped out f-word, something McKay Hatch, an anti-profanity crusader, says is unacceptable. Hatch has asked ABC to pull the episode, which is slated to air at 9 p.m. Wednesday.

Our main goal is to stop this from happening, Hatch told the Associated Press. If we don't, at least ABC knows that people all over the world don't want to have a 2-year-old saying the 'F-bomb' on TV. Hatch, an 18-year-old student at Brigham Young University, founded the No Cussing Club in 2007 after he noticed how prevalent cursing at his school was, and how it was linked to bullying.

Hatch said that the clubs membership totals 35,000 in the United States and three dozen other countries, and he's asking them all to pressure ABC to pull the episode. We hope they know better, Hatch told the AP.

In the episode, Lily's parents, Cam and Mitch, played by Eric Stonestreet and Jesse Tyler Ferguson respectively, are prepping Lily to be a flower girl for a wedding. Lily, who is played by Aubrey Anderson-Emmons, actually says fudge during the taping, but the producers pixelated her mouth and bleeping it to give the impression of her saying the f-word.

We thought it was a very natural story since, as parents, we've all been through this, Steve Levitan, creator and executive producer for the show, said to EW.com. We are not a sexually charged show. It has a very warm tone so people accept it more. I'm sure we'll have some detractors.

Modern Family won a Golden Globe on Sunday for best musical or comedy series, and won an Emmy for best comedy last fall.