Playboy kingpin Hugh Hefner, founder and publisher of America’s Playboy magazine, is the latest celebrity to fall victim to internet death hoax.

Celebrity death hoaxes are nothing new, but when the false death news of Hugh Hefner began to spread after a hack of his Twitter account, many panicked as the iconic man behind Playboy magazine is 85.

However, the famed bachelor took to social networking site Twitter to downplay his death rumors and said he is still alive and in good health.

The rumors of my death are, as Mark Twain observed in a similar situation, greatly exaggerated. I'm very much alive and kicking, Hefner tweeted, responding to the hoax. I'm lying in bed next to Shera Bechard with a big smile on my face, reading tweets about my unexpected demise. I'm happy to see how many people are pleased that I'm not dead.

Hefner is now 85-years-old. He suffered from a mild stroke when he was 59 and has since calmed the ruckus lifestyle for which he is still wildly famous with men around the world. The quintessential playboy has dated up to seven women at once.

Hefner isn't the first celebrity to fall victim to a Twitter hoax. Earlier this year rumors spread that comedy star Jim Carrey had died during a snowboarding accident. The victims list includes Justin Bieber, Wesley Snipes, Britney Spears, Jackie Chan, Charlie Sheen, Tom Cruise and many more.

Christian Slater is another celebrity to have his death wrongly reported on Twitter.

Here is the list of ten celebrities who falsely made it to heaven.

Playboy magazine founder Hugh Hefner poses for a portrait at his Playboy mansion in Los Angeles
Rumors surrounding the death of Hugh Hefner have been confirmed false by the Playboy founder himself via Twitter. REUTERS/Lucy Nicholson
Singer Justin Bieber
1. Justin Bieber, $53 million Reuters
Tom Hanks
Tom Hanks was not even in New Zealand when a fake news site said he had been killed after falling 60 feet from the country's Kauri Cliffs. Reuters
Will Smith
Will Smith is another victim of a nasty rumor. FakeAWish.com reported that Smith fell to his death from a cliff in New Zealand. The news started circulating Twitter with people repeating the news. Thankfully, this is just a rumor as Smith is alive and well. Reuters
Britney Spears
On the same day as Michael Jackson died, a hacker posted on Britney Spears’ Twitter, "Britney has passed today. It is a sad day for everyone. More news to come." Ellen Degeneres and P.Diddy were also attacked by the same hacker that day. Reuters
Paris Hilton
Paris Hilton Reuters
Tom Cruise
Tom Cruise reportedly met his death after diving from the exact same cliffs that Tom Hanks fell from two years before. Just like Hanks, Cruise was nowhere near New Zealand at the time. Reuters
Twitter Twitter Britney spears Justin Bieber