POPSUGAR, the number one lifestyle brand for young women, hosted their third annual POPSUGAR Cabana Club during Coachella weekend one in Palm Springs, California.
The POPSUGAR Cabana Club opened its doors on Saturday, April 15, where invited guests enjoyed VIP hospitality and an array of special events, including a musical performance by Grammy Award-winning, multiplatinum recording artist Daya. Custom activations by brands such as Nordstrom, Ulta Beauty, Three Olives Vodka and POPSUGAR must haves were brought to life on-site.
Prior to the party, POPSUGAR hosted an elegant VIP brunch with the Council of Fashion Designers of America, hosted by Emily Current and Meritt Elliott, the founders and creative directors of The Great, and luxury accessories designer Clare Vivier of Clare V. Throughout the day, POPSUGAR Studios, the video production arm of POPSUGAR, established a mobile studio at the Colony Palms to capture style trends, report on fashion and beauty and file celebrity interviews.
Additional celebrity guests included actresses Victoria Justice, Jamie Chung, Yara Shahidi, Peyton List, Aja Naomi King and Emily Ruhl, actors Jack Falahee, Ian Ziering and Tyler Posey, model Olivia Culpo and model/DJ Hannah Bronfman.
Launch the slideshow to see more photos from POPSUGAR’s CFDA Brunch And Cabana Club Pool Party.