Premier League, the highest level of the men's English football league system, will hold talks with football fantasy game Sorare to strike a partnership deal worth £30 million (approximately $34.7 million) to sell digital tokens to fans.

As per a Sky News report Thursday, the Premier League will put to discussion the multi-year partnership with Sorare, a Paris-based startup, at a meeting of club executives Friday with its 20 members.

The call between executive members has been set up especially to discuss the deal with Sorare, and as per the report, it will be focused on the images of footballers such as Tottenham Hotspur's Harry Kane and Erling Haaland of Manchester City, which would be tokenized on the fantasy football game which makes use of NFTs.

A similar deal was supposed to go down between ConsenSys and Premier League. Initially, there were four NFT and blockchain-focused firms in the race for partnership, including Candy Digital, ConsenSys, Dapper Labs and Sorare. As ConsenSys pulled out, Premier League members aim to discuss the possibility of choosing Sorare for a multi-year partnership deal.

The deal with ConsenSys never happened because of the extreme volatility of the crypto market and the price crash of leading cryptocurrencies Bitcoin (BTC) and Ether (ETH), combined with declining trading volume and general interest in NFTs.

Additionally, Sky News also stated that Premier League and Dapper Labs are also currently involved in a separate discussion.

In July, Sorare struck a deal with the National Basketball League (NBA), making it the Official NFT Fantasy Partner of the professional basketball league. Additionally, the NFT platform debuted its first "first officially licensed, free-to-play digital collectible-based fantasy basketball game" this fall for the NBA 2022-23 season.

Additionally, the French NFT startup raised a record $680 million from investors in September 2021, reaching a valuation of $4.3 billion.

Premier League - Manchester United v Liverpool
Reuters
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