Prince William
Prince William wants social media giants to up their game with regards to ending cyber bullying. Pictured: Prince William officially opens Brains Brewery, before attending the Wales vs Ireland Six Nations Match on March 16, 2019 in Cardiff, Wales. Getty Images/Richard Stonehouse-WPA Pool

Prince William just pledged his support to the family of suicide victim Molly Russell.

The teenager tragically killed herself after viewing self-harm images on social media. A source recently said that Prince William will reach out to Russell’s family privately, and he will also give them the support that they might need.

Russell’s father, Ian Russell, who worked on Kate Middleton and Prince William’s royal wedding, revealed that his daughter never showed any signs that she was struggling with her mental health before she took her own life. He believes that his daughter was influenced by the harmful content she saw on social media.

Prince William plans to take a stand against social media companies for the false choice of profits over values. This effort won’t be the first time that Prince William will criticize social media giants for failing to tackle cyberbullying.

In 2018, the second in line to the throne said during a visit to BBC Headquarters, “For too many families, phones and social media shattered the sanctity and protection of the home. What I found very quickly… was that the sector did not want to own this issue.”

“I heard doubts being cast about the scale of the problem. I was told that companies were already doing plenty and just needed more credit for it… I saw denials about the age of young children on some of our most popular platforms,” he added.

The dad of three also said that he convened a task force in 2016 because he was a new parent and wanted to make sure that social media would be safe for his children and all the kids around the world.

Russell ended her life in November 2017, and her suicide made headlines again after pre-inquest review hearing saw police officials saying that they are confident they could access Russells’ electronic devices to view the data.

The teenager was from Harrow, northwest London.