Google Inc is lifting restrictions on the use of trademarked terms in its U.S. online advertising system, a move that could increase friction between the Internet giant and brand owners.
Online classified site Craigslist will replace its erotic services ads with a new adult category following pressure by state authorities after the murder of a masseuse who advertised on the site.
Online classified site Craigslist will replace its erotic services ads with a new adult category to bar flagrant prostitution and porn, the Connecticut attorney general's office said on Wednesday.
Google is planning to release a video campaign for Chrome web browser through the Google TV ads network.
Rupert Murdoch's News Corp posted a 47 percent drop in operating income on Wednesday because of falling advertising revenue at its television stations, newspapers and other businesses.
Lawyers for Craigslist met with several state lawyers Tuesday to discuss blocking the social networking site's erotic services ads, which have been linked to recent high-profile murders.
The president of Google Inc's global display advertising business is leaving, marking the latest in a series of changes within the Internet company's sales team in the past two months.
Apple, in its newly ads Get a Mac campaign addressing a selling point for Macs vs. PCs has ignored price wars and over Microsoft’s latest “laptop hunter” series of commercials.
Australian politicians turned up the heat against Rio Tinto Ltd/Plc's planned $19.5 billion tie-up with China's Chinalco, with one taking out television ads on Tuesday to push for the deal to be blocked.
Congress has begun to draft a bill that will require companies like Google to warn its users beforehand of its ad-tracking activity in a bid to protect users’ privacy rights.
Google Inc will begin to aim online ads at people based on their Web browsing history, joining an industry trend that has raised privacy concerns even as it makes product pitches more effective.
Google announced on its official blog that it has began displaying ads on its News search page.
Yahoo is set to unveil several tools on Tuesday to help marketers better target their online adverts, as the Internet company tries to win back business during a recession, the Wall Street Journal said, citing senior company officials.
Yahoo, the leading provider of online display advertising, has been under pressure for nearly a year as it held fruitless merger or partnership talks with Microsof...
Yahoo Inc is set to unveil several tools on Tuesday to help marketers better target their online adverts, as the Internet company tries to win back business during a recession, the Wall Street Journal said, citing senior company officials.
Google entered the radio advertising business with great hopes, but the internet search giant pulled out on Thursday.
Despite a severe economic crisis, advertisers paid TV network NBC a total of $206 million to show their ads during the Super Bowl broadcast Sunday night, setting a new record in revenue for the event.
In the final three months of 2008, click fraud surged to a new high as criminals had thousands of hacked computers pretend to be customers checking out online ads, according to a report released Wednesday.
Don't be fooled if one these days you see Barack Obama in a TV ad selling medicine.
The Advertising Standards Authority (ASA) has said that budget airline easyJet broke advertising rules by increasing its fares after advertising a 25 per cent discount on its routes.
Microsoft Corp said on Monday it would test a new way to measure the effectiveness of Internet advertising in a challenge to an industry standard that has helped the likes of Web search leader Google Inc. Microsoft's Engagement Mapping is due to begin in beta form on March 1 and departs from a standard that ties sales, leads and traffic to the last ad that a user clicked on online. Instead, it attempts to take into account all the Internet interactions that lead a consumer to buy a pro...
Viacom announced a 5 year alliance with the world's largest software company on Wednesday, giving the content created significant online reach.
Merrill Lynch is resorting to its trademark bull logo to convince the world it is in good shape, despite taking its biggest quarterly loss ever.