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Verizon Wireless seeks U.S. court judgment on ads

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Verizon Wireless, a joint venture of Verizon and Vodafone Group PLC, asked a U.S. court for a judgment that its advertising claims to be America's Most Reliable 3G Network were truthful, which rival AT&T called misleading on Monday.
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Craigslist to drop erotic services ads

Online classified site Craigslist will replace its erotic services ads with a new adult category following pressure by state authorities after the murder of a masseuse who advertised on the site.
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Craiglist to drop erotic services ads

Online classified site Craigslist will replace its erotic services ads with a new adult category to bar flagrant prostitution and porn, the Connecticut attorney general's office said on Wednesday.
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Chrome Ads Goes to TV

Google is planning to release a video campaign for Chrome web browser through the Google TV ads network.
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New Apple Ads Ignore Price Wars

Apple, in its newly ads Get a Mac campaign addressing a selling point for Macs vs. PCs has ignored price wars and over Microsoft’s latest “laptop hunter” series of commercials.
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TV ads to add to pressure on Chinalco-Rio deal

Australian politicians turned up the heat against Rio Tinto Ltd/Plc's planned $19.5 billion tie-up with China's Chinalco, with one taking out television ads on Tuesday to push for the deal to be blocked.
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Google to target ads based on online activity

Google Inc will begin to aim online ads at people based on their Web browsing history, joining an industry trend that has raised privacy concerns even as it makes product pitches more effective.
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Yahoo to help marketers target ads: report

Yahoo is set to unveil several tools on Tuesday to help marketers better target their online adverts, as the Internet company tries to win back business during a recession, the Wall Street Journal said, citing senior company officials. Yahoo, the leading provider of online display advertising, has been under pressure for nearly a year as it held fruitless merger or partnership talks with Microsof...
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Yahoo to offer tools to match users, ads: report

Yahoo Inc is set to unveil several tools on Tuesday to help marketers better target their online adverts, as the Internet company tries to win back business during a recession, the Wall Street Journal said, citing senior company officials.
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Click fraud hits online advertisers

In the final three months of 2008, click fraud surged to a new high as criminals had thousands of hacked computers pretend to be customers checking out online ads, according to a report released Wednesday.
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Easyjet rapped over misleading ads

The Advertising Standards Authority (ASA) has said that budget airline easyJet broke advertising rules by increasing its fares after advertising a 25 per cent discount on its routes.
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Microsoft to test new measure of Web ads

Microsoft Corp said on Monday it would test a new way to measure the effectiveness of Internet advertising in a challenge to an industry standard that has helped the likes of Web search leader Google Inc. Microsoft's Engagement Mapping is due to begin in beta form on March 1 and departs from a standard that ties sales, leads and traffic to the last ad that a user clicked on online. Instead, it attempts to take into account all the Internet interactions that lead a consumer to buy a pro...

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