Sidestepping the usual slapstick comedy and animal tricks, a number of advertisers tried to score during Sunday's Super Bowl with commercials that tapped into men's ambivalence with their everyday lives.
Facebook is taking full control of display ads on the world's No. 1 social networking website, cutting short an exclusive deal that had allowed Microsoft Corp to manage part of that business.
The people who brought the world malicious software that steals credit card numbers from your personal computer and empties bank ATMs of their cash are hiring, and they're advertising online.
MTV's controversial new reality show, Jersey Shore, has lost its third ad sponsor - Dell Computers - which accused the show of ethnic bashing. The PC company told TMZ that it will block its commercials from running in future episodes of the show and claims that it doesn't condone or support ethnic bashing in any form.
Swiss watchmaker, Tag Heuer, announced Friday its decision to downscale the use of Tiger Woods on their ads following the revelations of his alleged extramarital affairs.
Swiss watchmaker Tag Heuer said on Friday it would not use Tiger Woods, who has admitted to marital infidelity, in its advertising in certain markets to respect the golfer's desire for privacy.
Google Inc executives said the company experienced very strong growth in its display advertising business in the first three quarters of the year and it will continue to invest heavily in advertising initiatives involving online video and mobile Web devices.
NEW YORK - Advertisements for junk food may be cluttering many of the Web sites most popular with children, a new study suggests.
The ruckus over MTV's Jersey Shore is getting as intense as the hot-headed dramatics on the show.
Google Inc is banking on significant growth in online video ads as marketers become more sophisticated at targeting consumers interactively, a senior executive at the Web search giant said on Thursday.
Yahoo Inc expects exponential growth in mobile advertising even as the overall market is only starting to emerge from its deep downturn, a top executive of the Internet media company said on Thursday.
Research In Motion is making it easier for software developers make money from the applications they develop for its popular BlackBerry smartphone as the company falters in the face of stiff competition from rivals like Apple Inc.
AT&T Inc is suing Verizon Wireless in an effort to stop its bigger mobile rival from using misleading coverage maps in advertisements that AT&T says are causing it to lose incalculable market share.
Facebook's chief operating officer said the social networking company was targeting a bigger ad market than the search ad market that has made Google Inc rich.
U.S. clothing chain Gap Inc plans to open its first store in China next year as it seeks new international opportunities to counteract a protracted domestic sales slump at its main brand.
U.S. marketers and consumer advocates are preparing for battle over the rules governing online advertising tailored to individual browsing habits, often tracked and collected without notice or permission.
Twitter has no plans to put advertisements on the popular microblogging site this year, co-founder Biz Stone said on Tuesday, amid a growing push for the 2-year-old Internet sensation to begin making money.
Twitter has no plans to put advertisements on the popular microblogging site this year, co-founder Biz Stone said on Tuesday, amid a growing push for the 2-year-old Internet sensation to begin making money.
Twitter has no plans to put advertisements on the popular microblogging site this year, co-founder Biz Stone said on the sidelines of a conference in Los Angeles on Tuesday.
An adviser to the European Union's top court backed Google in a row with luxury goods maker LVMH over Internet advertising, saying the Web search firm had not infringed trade mark rights.
New York cable TV operator Cablevision Systems Corp said on Tuesday it is rolling out a service to enable subscribers to interact with commercials by clicking on their remote controls.
Google Inc is infusing its paid search ads with video, product images and other features as the Internet company strives to refine its money-making capabilities in a tough advertising environment.