Double Fusion, a private company that connects advertisers and video game publishers, rolls out new technology on Tuesday to allow advertisers to mount last-minute ad campaigns in games the same way they use spot TV ads.
Hewlett-Packard Co said on Monday it is launching a $300 million marketing campaign to promote Web-based printing services as it seeks new uses for printers, the company's most-profitable business.
The presidential election is 14 months away and with as many as 17 candidates now running, U.S. television and radio broadcasters are elated at the prospect of billions more in advertising dollars.
Social networking Website Facebook is working on an advertising system to allow marketers to target users with ads based on the information people reveal about themselves on the site, the Wall Street Journal reported in its online edition early on Thursday.
Countrywide Financial Corp on Monday ran advertisements seeking to reassure customers it's safe to do business with the company, while a published report said the largest U.S. mortgage lender has begun layoffs to help cope with a credit crunch.
Microsoft Corp. said on Wednesday it will offer a free, advertising-supported version of its basic productivity software, Microsoft Works, as part of a test program with computers manufacturers.
Those digital screens in office building elevators that run advertisements, weather updates and entertainment news will soon appear in the lobbies and atriums of suburban office parks.
Yahoo Inc. is merging the two main parts of its U.S. advertising business after veteran sales executive Wenda Harris Millard resigned, the latest in a string of executive departures.
Google Inc. (Nasdaq: GOOG) is in talks to acquire video game advertising firm Adscape Media Inc, seeking to expand the search titan's advertising platform beyond traditional but lucrative Internet offerings.
Search leader Yahoo Inc. announced on Wednesday that it is expanding its mobile search services to include sponsored search results, connecting its advertisers directly with mobile users.
Consumers who play video-games at least 16 hours a week embrace in-game advertising more than those who play less, a study released on Wednesday shows, with some believing advertisements will become a main-stay in games in the future.
Intel Omnicom Media Group have partnered to bring Internet-Delivered Ads to TVs.
Dentsu Inc., Japan's largest adverising conglomerate, and CCI (Cyber Communications Inc.) announced Friday that they will start an audio ad streaming service for Apple iPod Podcast contents.
