Ryan Reynolds, Peloton Scrubbed Chris Noth Content After Sexual Assault Allegations

Ryan Reynolds and Peloton have decided to cut ties with Chris Noth following the sexual assault allegations against him.

Noth appeared on the "Sex and the City" reboot "And Just Like That..." and the surprising death of his character Mr. Big in the premiere episode shocked many fans. Peloton's stock even dropped because they were outraged over his death.

Reynolds' company decided to team up with Noth and Peloton instructor Jess King did the same for a commercial poking fun at his character's death. However, both scrubbed the content connecting them with Noth after the recent scandal that plagued the actor, Us Weekly reported.

All Peloton social media channels removed the mention of their ad with Noth on it Thursday.

"Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. As we seek to learn more, we have stopped promoting this video and archived related social posts," Peloton said in a statement to Us Weekly.

The "Deadpool" actor also removed his announcement that his marketing firm will be collaborating with the "Cast Away" star.

Both Peloton and Reynolds made the move just hours after two individuals came forward and spoke with The Hollywood Reporter alleging that Noth sexually attacked them.

One woman, who went by the name Zoe, alleged that Noth "raped her from behind," when she was 22. She "yelled out, 'stop'" but he didn't listen.

"I realized there was blood on my shirt. I got out of there. I went to my friend’s apartment [in the same building]," Zoe told the outlet.

She allegedly went to the hospital after the encounter and got stitches. Two officers also spoke with her but she declined to name her alleged attacker.

The second woman went by the name Lily. She was 25 when Noth allegedly attacked her. He allegedly invited her to dinner and then to his apartment where it happened.

"He was having sex with me from the back in a chair. We were in front of a mirror. I was kind of crying as it happened… I went to the bathroom and put on my skirt. I was feeling awful. Totally violated," Lily said. "All of my dreams with this star I loved for years were gone."

Noth has since denied all the allegations. According to him, "the encounters were consensual."

"I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women," he added.