MARKETING

IBTimes Logo

Macy's plans $100 million ad campaign: report

Retailer Macy's Inc is preparing to launch a $100 million fall advertising campaign with celebrities such as Martha Stewart and Donald Trump as it tries to boost its dowdy image and sagging sales, The Wall Street Journal reported on Wednesday.
More news
IBTimes Logo

New York co-op boards teach lenders a lesson

In Manhattan, the much maligned apartment co-op board, famous for rejecting notables such as Richard Nixon and Mariah Carey, may turn out to have been the last line of defense against risky lending practices.
IBTimes Logo

Microsoft buys online ad exchange AdECN

Microsoft Corp.(NASDAQ: MSFT) said late Thursday that it will acquire online advertising exchange AdECN Inc., in a move it hopes will strengthen its advertising solutions against rivals.
IBTimes Logo

Zimbabwe bans bulk buying as shops run empty

Zimbabwe authorities ordered businesses on Thursday to stop selling basic goods in bulk to avert shortages after an official price freeze triggered a frenzied buying spree that has emptied most shop shelves.
IBTimes Logo

Yahoo beefs up target advertising tools

Internet media company Yahoo Inc. will offer its marketing clients tools to create more personalized advertisements to Web users as it strives to build its share of graphical display advertising.
IBTimes Logo

Maytag, Kmart get icon makeover

Breathing new life into an old marketing symbol has often helped weakened companies boost sales -- a trend that appliance maker Maytag and retailer Kmart are hoping can happen again.
IBTimes Logo

Disney Deluxe

Walt Disney Co. is using a movie about a rat in the kitchen, 'Ratatouille,' as a hook to expand its its move into upscale branding
IBTimes Logo

Google, Salesforce Unite to Target Small Businesses

Google Inc. (NASDAQ: GOOG) is combining forces with Salesforce.com (NYSE: CRM), unveiling a much discussed partnership where Salesforce will resell Google's advertising tools to small and medium sized businesses.
IBTimes Logo

Big Lots Falls on ‘Hold’ Rating

Shares of closeout retailer Big Lot's Inc. (NYSE: BIG) fell today as one Wall Street brokerage initiated coverage of the company on Wednesday with a ‘hold’ rating.
IBTimes Logo

Digital Music Sales Soar in 2006

Sales of digital music have grown dramatically in 2006, according to a new study, with sales of digital music downloads growing nearly 70 percent for the year.
IBTimes Logo

Google Expands to Radio Ads

Google Inc. announced late last week that it has begun testing its new radio advertising service, a move that represents the company's most elaborate attempt to expand its operations beyond the Internet.
IBTimes Logo

PC Sales Growth Slows on Black Friday

U.S. computer retail sales on Black Friday were slower than the same day a year ago, according toU.S. computer retail sales on Black Friday were slower than the same day a year ago, according to a new study. a new study.
IBTimes Logo

More Cyber Monday Online Shoppers Expected

While initial sales reports from Black Friday point to a better holiday season for retailers this year, companies will also find out if predictions of more online shoppers on Cyber Monday come true.
IBTimes Logo

Hard Disk Manufacturers Cut Prices for Market Share

Shareholders approved the acquisition of hard disk manufacturer Maxtor to rival Seagate in May, giving a Seagate a 5 percent growth in market share. The sudden surge, however, has triggered a price war as rivals vie to cease lost market share.

Pages

IBT Spotlight

We Help Businesses Find B2B Service Providers They Can Trust.