Yahoo Inc. plans a new integrated marketing campaign in U.S. and overseas markets that includes television, radio, cinema and online advertising, the Internet media company said on Monday.
They are jumping ship or receiving the pink slip. America's real estate agents and mortgage lenders, that is.
According to data released on Thursday, information technology companies are projected to have increased their marketing budgets at the highest increase rates in five years.
A new agreement was announced today between BP and Gazprom Marketing and Trading, the UK subsidiary of energy giant OAO Gazprom.
German retailer Metro won a long running battle over a trademark with Tesco on Wednesday when Europe's second highest court ruled in its favour.
Cool weather, the return to school and strong demand for flat screen TVs and laptops helped to drive a 21.7 percent rise in weekly sales at John Lewis department stores
DSG International Plc increased like for like sales 5 percent in the first 16 weeks of its financial year on strong demand for flat panel TVs
Self-regulation in food and beverage marketing is being exploited and is failing to curb childhood obesity, research by a global obesity taskforce presented on Tuesday has found.
Electronic Arts Inc., the world's biggest video game publisher, said on Thursday it had struck deals with two in-game advertising providers, taking its first steps into the online advertising business.
As increasingly harried consumers grapple with overwhelming fashion choices, inconsistent sizes and expanding waistlines, Web-based companies are casting themselves as personal shoppers, catering to every body type's special needs.
Google Inc. will offer printable discount coupons to local shoppers, in a promotional bid that aims to drive U.S. online shoppers using its Google Maps service to visit stores, the company said on Monday.
Avon Products Inc., the world's largest direct seller of cosmetics, on Monday said second-quarter profit fell 54 percent on costs related to job cuts and other restructuring moves.
Free video clips on YouTube are popular but its ads aren't.
Dell, the world's largest computer manufacturer, announced several changes to its pricing strategy today, including a move to reduce the use of mail-in rebates and short-term promotions.
Microsoft is set to transition one of its largest business software suites away from traditional hosting methods to the online arena, pitting its latest offering against entrenched competitors which include Oracle, SAP AG, along with burgeoning Salesforce.com.
As a satirical news story about a Belgium Orchestra looking to sell itself on online auction site eBay made its rounds on the Internet on Tuesday, the San Jose, Calif. firm once again captured a bit of the media spotlight through a unique offering.
U.S. retailers, always on the lookout for hot trends, appear to be deliberately behind the times when it comes to advertising.
