MARKETING

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‘Take the Risk, Take Time to Experiment’

Alums discuss the latest in ‘customer-centric innovation’ at Kellogg Centennial conference in Miami. Practitioners joined academics during a two-day event at Miami’s Mandarin Oriental Hotel, where they explored strategies to enhance “customer-centric innovation.” The conversation turned repeatedly to the ways technology can enable collaboration and harness consumer insights — and lead to busines...
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Obama supports DTV-Switch Delay

President-elect Barack Obama's transition team sent a second letter to Capitol Hill on Friday to re-enforce the push to postpone the nation's scheduled transition to digital-only television.
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Obama Team Wants Digital TV Delay

President-elect Barack Obama's transition team is urging Congress to delay implementation of the switch from analog to digital television, arguing too many people won't be ready by the February 17 legally mandated deadline.
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WPP urges shareholder pressure on TNS

Advertising company WPP is encouraging shareholders in Taylor Nelson Sofres (TNS) to put pressure on the board of the company to engage in takeover talks with WPP. The news comes after TNS said it rejected a £950 million (230 pence per share) offer from WPP on 4 May.
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Google Expand TV Ad Service on Dish Network

Google revealed its intentions to diversify its ad business by reducing its dependence on advertising tied to Internet search results and expanding its television ad service with Dish Network Corp.
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DSG gives new profit warning

DSG International Plc, owner of Currys and PC World, has issued a profit warning for the second time this year.
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Entertainment Rights Profit jump 45pct

Entertainment Rights Plc, owner of the rights to Postman Pat and Basil Brush has reported a booming year with annual profits for 2007 up 45 per cent to £12.6 million.
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Ryainar Under Fire for Misleading Ads

The Advertising Standards Authority (ASA) has said that it has asked the Office of Fair Trading (OFT) to consider taking action against budget airline Ryanair for misleading consumers in its adverts and for unwillingness to comply with ASA rulings
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Volatility continues in commodities

By Jon NadlerSilver lost another $1.48 or 8.5%, falling to $16.94 per ounce. Platinum dropped $39 to $1865.00 per ounce and palladium lost $18 to $438.00 as the entire complex was battered by the freefall in gold
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Petrol in India is cheaper than Coca Cola

By Yogesh BirlaIn fact, petrol is cheaper than the Coca Cola you drink. It is not just petrol most liquids that you daily use are more expensive than vehicle fuels.
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Natural Gas Weekly Update - Mar 20

Since Wednesday, March 12, natural gas spot prices eased at virtually all markets in the Lower 48 States. Prices at the Henry Hub fell 58 cents per million Btu (MMBtu), or about 6 percent, to $9.11 per MMBtu.
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Oil prices plunge by $ 4.53 on credit crisis

Commodity Online NEW YORK: In its biggest daily loss since 1991, world oil prices lose 4.53 dollars a barrel on Monday, after hitting a record high of 111.80 dollars a barrel.
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Microsoft to test new measure of Web ads

Microsoft Corp said on Monday it would test a new way to measure the effectiveness of Internet advertising in a challenge to an industry standard that has helped the likes of Web search leader Google Inc. Microsoft's Engagement Mapping is due to begin in beta form on March 1 and departs from a standard that ties sales, leads and traffic to the last ad that a user clicked on online. Instead, it attempts to take into account all the Internet interactions that lead a consumer to buy a pro...
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Best Buy to ramp up China expansion

Top U.S. electronics retailer Best Buy Co, facing stagnant sales at home, said on Friday it would ramp up its expansion in China but would not grow through partnerships with local rivals. Best Buy will invest substantially and open a large number of stores in China in the next five years, and will launch online sales in the country in the next 24 months.
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AOL buys online marketing network buy.at

Time Warner Inc's AOL said on Tuesday it has purchased buy.at, an online affiliate marketing network, as part of a strategy to bolster its Internet advertising operations.

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