Apple has reportedly hired Jeff Norris, an augmented reality expert from NASA, for the company's team working on AR smart glasses and features for future iPhones.
As with past F8 showcases like live video, Facebook's investments in augmented reality show where the company wants to take its network next.
Mark Zuckerberg announced at the beginning of the F8 conference Tuesday that Facebook is working on augmented reality (AR) through its camera.
The company is expected to expand its retail network with ventures such as brick and mortar stores, as well as augmented reality-based shopping, in the near future.
Disney CEO Bob Iger said virtual reality would be a poor fit for Disney parks, but the company is actively looking into future augmented reality attractions.
According to a new Bloomberg report, Apple could be developing a new iPhone with AR functionality. The iPhone 8 is expected to release this September.
With the new AR software integrated in the Sephora app users can try makeup virtually.
In the future when you go looking for matches on Tinder, you might be able to get an assist from artificial intelligence, according to the app's CEO.
Samsung will showcase emerging tech like augmented reality glasses from its C-Lab incubator and potentially announce new tablets at Mobile World Congress 2017.
Apple CEO Tim Cook is a fan of augmented reality technology, which is rumored to appear in upcoming Apple products like the iPhone 8.
Apple is teaming up with German optics company Carl Zeiss to work on a pair of augmented reality smart glasses.
Google is working on letting shoppers see what they might buy without actually traveling to markets or retail outlets.
Professionals from the fields of research, marketing, hardware, gaming development and more held a forum at CES 2017 to talk about how Pokémon Go could lead the way for AR development ... even though the game isn't technically AR.
There's a good chance that Drake got dissed by Tory Lanez in Philadelphia on Wednesday.
Pharmaceutical companies are only just emerging from a tough stretch known as the patent cliff. Recent bad press hasn't helped the industry, either.
Apple will reportedly launch two versions of its large-screen iPhone 7 Plus model this year, with one featuring a dual-camera setup.
The militant was killed during daylight hours in a U.S. special operations raid in Syria, U.S. Defense Secretary Ash Carter said.
The characters will be playable in Free Flow Combat maps, with a November update making them playable in the stealth challenges.
Hail could be the size of golf balls, while gusts of wind could reach 60 miles per hour, the Chicago Weather Center warned.
Republican Rep. Tom Cotton is the second Republican to unseat a Democratic Senator in the last four years.
Gizmo Greeting Cards, the first greeting cards to be powered by augmented reality, are looking to revolutionize the physical greeting card.
A Colorado startup has showcased its new augmented reality 3D engine for mobile devices, opening new opportunities for interior designers and architects.