ITUNES

Apple's iMessage may mean trouble for Blackberry, since it takes a lot of features from BBM.

At the WWDC Keynote, Steve Jobs made the long-awaited iCloud announcement. Despite all the speculations and rumors, iCloud is much more than a music streaming service, and can possibly threaten all the existing cloud services.

While many were looking for an iPhone 5, Apple came up with an iCloud instead.

The highly anticipated iCloud was unveiled by Apple CEO Steve Jobs at today's WWDC 2011 in San Francisco. Apple's iCloud will help sync mobile devices so users can have all their photos, video, and music wherever they go. iTunes will be in the cloud which means music is stored on Apple's iCloud for storage but it can also push your library to all devices automatically.

Apple CEO Steve Jobs took the stage at its developer conference to make the official announcement of the company's new cloud-based service, iCloud.

At WWDC Keynote on June 6, Apple officially unveiled Mac OS X Lion, the eighth major release of Mac OS X. Top 10 new features were announced and demonstrated.

Check here for live coverage of Apple's Worldwide Developer's Conference.

All eyes are on Apple iCloud and iOS 5, the technology giant's cloud-based photos, music, and video streaming service and next generation mobile operating system that are going to be the key attractions of Apple Worldwide Developers Conference (WWDC) 2011 as they could become Apple's most lethal weapons ever against rival Android.

Shares of Apple Inc. were up 1 percent in the pre-market trading hours ahead of its much-anticipated annual Worldwide Developers Conference (WWDC).

According to an unverified source, iCloud service could replace iTunes in its role of storing all the data; audio, movies and TV shows, iBooks, apps, calendars, etc. In the cloud space, the data would be better served synching over air.

Apple’s new web-hosted music service, which is expected to beat the market of Google Music and Amazon Cloud Player, may have to face tough competition.

Apple CEO Steve Jobs is expected to launch the iCloud, in San Francisco which could fundamentally change the way Apple fans listen to music, watch TV shows and download movies.

iPhone 5 will not be saying 'Hi' to the world at Apple Worldwide Developers Conference (WWDC) 2011 today but it may turn out to be Apple's best bet yet against Android range of smartphones, thanks to iCloud and iOS 5.

Amid plenty of build-up and anticipation, Apple is will kick off its developer conference today marking what is expected to usher in a new era of 'magic' for the company and for consumers.

Technology giant Apple is expected to unveil iCloud, the company's upcoming cloud services offering, at its annual Worldwide Developers Conference (WWDC).

On Monday morning Apple is kicking off a developers conference, marking what is expected to usher in a new era of 'magic' for consumers and the company's bottom line.

A leak within iTunes suggests that automatic download and updates are scheduled for the upcoming iOS 5 according to a message announcement on the iTunes update page. The news come amidst the handful of rumors and expectations that is surrounding next week's WWDC presentation by CEO Steve Jobs on Apple's iOS 5 , Lion, and iCloud. Users have been suggesting that over the air updating is coming to iOS but the iTunes message is a close sign to confirming the new service.

With inked deals with the top four major music record labels and the launch of its anticipated iCloud service, Google and Amazon's cloud music services will be keeping Apple in close observation. Along with Apple's announcement of iOS5 and Lion, the platforms are lined up nicely to support iCloud in its quest to overpower the competition via photos, music, and video streaming.

Apple had kept the market in mystery by not revealing the details of ‘ the upcoming cloud service offering’, since the announcement of unveiling Lion, iOS 5, iCloud in the press release.

Prior to the release of the Apple iOS 5 at the WWDC 2011 annual conference in San Francisco, a MacRumours reader has reported that iTunes may have leaked a new feature on the next-gen mobile operating system.

The iCloud could be another reason RIM's struggles will continue.