Who Is Shelley Marie? Disney's Halloween 'Anti-Princess' Named After 'Frankenstein' Author

Disney has plans to introduce a new theme park character to its Disney California Adventure park in Anaheim, California, just in time for Halloween.

Shelley Marie that will operate "around the idea that evil doesn't necessarily have to mean bad," according to CBR.com. The name is a play on Mary Shelley, the author of "Frankenstein," and Shelley's aesthetic was reportedly inspired by characters such as Wednesday Addams and Lydia from "Beetlejuice."

According to the Los Angeles Times, the new addition to the Disney universe will be an "anti-princess." This means that instead of being born with special powers or into a royal family that she will be a regular girl. She is intended to celebrate what makes everyone an individual and show that "normal" isn't one size fits all.

Shelley can be seen in the tweet below from the Los Angeles Times' official Twitter account.

The character was created by Eric Goldberg, who has previously worked on animated films such as "Aladdin," "Hercules," and more. In bringing the character to life, he said he studied the work of other creators such as Tim Burton. Reportedly, Goldberg "intially went dark" with his creation, but had to "gradually bring her back to the light."

"She has the vulnerabilities of a little girl, but she's got this side to her," Goldberg said when speaking about the project, adding, "I think characters like that are very interesting."

Continuing, he said, "She doesn't do anything wantonly evil, but she has this thing pulsing in her DNA."

Another significant way that she differs from other Disney characters and storylines is that she was not created for a specific movie but rather for a starring role in "Villainous!," which is a Halloween-themed light and water show version of "World of Color" that is set to have a limited series of dates later this year. The show is set to premiere on Sept. 17 and will run through Halloween at Disney's California Adventure park.