ADVERTISING

A rebound in advertising should give a lift to the earnings of the big four U.S. media conglomerates, but there is uncertainty about the extent of the recovery and mixed views on the trajectory of their stocks.

AOL Inc reported a lower first-quarter profit on declines in revenue and advertising sales as it continues to restructure as an independent company.

Developing a good marketing plan doesn't have to be complicated. A simple plan can be just as easily implemented. The following are the steps use to create an effective marketing plan that will produce positive results for any product or offered service:

Google Inc posted a 23 percent jump in quarterly revenue on a rebound in Web advertising, but its stock fell 5 percent as the company disappointed some investors accustomed to blowout results.

Apple's plunge into the advertising market announced this past week gave Google a big boost in arguing for regulators to approve its acquisition of mobile advertising leader AdMob, Google CEO Eric Schmidt said on Sunday.

Health groups have used Easter, one of the most gluttonous days of the year, to call for restriction on junk food and alcohol advertising.

Europe's highest court ruled Google Inc did not infringe trademark law by selling keywords to trigger ads after Louis Vuitton and others said the practice undermined their brands.

World's leading social network Facebook has done almost everything right to ensure that it stays number one for the years to come. It also had a variety of applications and services. However, one thing it lacked was a location based service.

Media companies longing to bring a paid-for culture to the Internet might just get what they want if they pay more attention to the smartphone revolution that is changing the way people access the Web.

With videos of catwalk shows, pictures of glamorous models and a catalog of chic products, luxury brands are creating digital mirrors online as they turn to the internet to tap into growing e-commerce demand.

Like a savvy Madison Avenue advertising team, senators pushing climate-control legislation have decided to scrap the name cap and trade and rebrand their product as pollution reduction targets.

The number of spam messages being sent globally is reaching new heights, with nearly 90 percent of all emails sent last month being illegitimate.

The Financial Times has seen a positive trend in advertising sales continue into the current quarter a day after parent Pearson reported forecast-beating results.

FedEx Corp is famous for memorable television commercials, but like many big companies, it is following customers as they navigate from the television to the computer and in turn, shipping much of its marketing to the Web.

Computer jargon, a tick box culture and unimaginative advertising are discouraging Internet users from learning how to protect themselves online.

Toyota is aiming its Canadian advertising dollars at reassuring existing customers worried by the company's recent safety woes, rather than winning new buyers, even though the move may hurt February sales numbers, a top Toyota Canada executive said on Thursday.

Viacom Inc's profit surpassed expectations thanks to a round of cost-cutting and brisk sales of DVDs like Star Trek and Transformers 2 -- but the results were marred by signs that advertising has yet to improve.

The New York Times Co warned on Wednesday that print newspaper advertising will continue to decline, sending shares down nearly 9 percent, even as the company slashed costs to reach a higher-than-expected fourth-quarter profit.

Discovery Communications Inc reported a 46 percent jump in fourth-quarter profit on the back of strong distribution revenue and advertising sales in its international TV business.

Discovery Communications Inc reported a 46 percent jump in fourth-quarter profit on the back of strong distribution revenue and advertising sales in its international TV business.

A consortium led by Walt Disney Co is in advanced talks to buy into China's largest in-bus digital media and advertising company, a deal that could offer the U.S. entertainment giant a new platform to promote Mickey Mouse in China, three sources told Reuters.