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Google buying display advertising startup

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Web search leader Google Inc said it is buying Silicon Valley display advertising technology startup Teracent, which expands its competition with display leader Yahoo Inc.

Google buying display advertising start-up

IBTimes Logo
Web search leader Google Inc said it is buying Silicon Valley display advertising technology start-up Teracent, which expands its competition with display leader Yahoo Inc.
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Sina beats Wall Street expectations

Sina Corp , China's largest Web portal, posted a decline in quarterly sales and profit but beat Wall Street estimates as a recovering economy boosted consumer spending and advertising sentiment.
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Media Corp surges as Google lifts search penalty

UK Internet advertising firm Media Corp said Google Inc had lifted a penalty that hurt its rankings in Internet search results, adding the move could boost its 2010 pretax profit by 1 million pounds ($1.6 million).
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Google earnings beat the Street

Google Inc. reported a 27 percent increase in third-quarter profit, surpassing analysts' estimates, following a boost in online ads and e-commerce.
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Online ads: Big Brother or customer service?

U.S. marketers and consumer advocates are preparing for battle over the rules governing online advertising tailored to individual browsing habits, often tracked and collected without notice or permission.
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Google CEO says worst of ad slump is over

Google Inc Chief Executive Eric Schmidt said on Wednesday that the worst of the advertising recession was over, and pointed to signs of a recovery in both Europe and the United States.
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UK Internet ad spend overtakes TV for first time

Spending on Internet advertising in Britain grew 4.6 percent in the first half of 2009, outperforming the wider ad sector, which slumped 17 percent, and making it the country's biggest ad medium ahead of TV.
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Newspapers' pain presents opportunities for marketers

Elitism, atrophy, complacence and a resistance to new ideas: MediaCom's Strategy Director Philip Phelan didn't mince words when he pronounced the cause of the newspaper's deteriorating health at the MBS Marketing Association's event Who Killed the Newspaper? this month.
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Court adviser backs Google in Net ad case

An adviser to the European Union's top court backed Google on Tuesday in a row with luxury goods maker LVMH over Internet advertising, saying the Web search firm had not infringed trade mark rights.
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AOL sees capital structure plan by October

Web company AOL is a quarter of the way through discussions with parent Time Warner Inc about its capital structure ahead of its spinoff by year-end, Chief Executive Tim Armstrong said on Monday.
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Google revamps DoubleClick exchange

Google Inc unveiled a new advertising exchange that draws on its search prowess to challenge Yahoo Inc's grip on the market for online display ads.
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Twitter expands rules to allow advertising

Twitter, the fast-growing microblogging site now seeking ways to make money, expanded its terms for users on Thursday to allow advertisers to reach the Internet site's more than 45 million monthly visitors.
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Google expects increasing video in search ads

Google Inc is infusing its paid search ads with video, product images and other features as the Internet company strives to refine its money-making capabilities in a tough advertising environment.

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