ADVERTISING

Targeted advertising firm Phorm is launching a service that promises to direct consumers who choose to participate to the most relevant parts of Websites they visit, based on their browsing history.

The Walt Disney Co on Monday said it closed an $18 million deal to buy several Web sites from Kaboose Inc as part of a long-standing effort to beef up its Web presence and advertising muscle among parents, especially mothers.

Microsoft Corp is revamping its search engine to counter the dominance of Google Inc in the Web search and related advertising business.

Microsoft is aiming to fire up competition in the search engine market after revamping its search engine and renaming it Bing, the software company is now planning an extravagant ad campaign in a bid to woo the public from its competition, Google.

Google Inc is lifting restrictions on the use of trademarked terms in its U.S. online advertising system, a move that could increase friction between the Internet giant and brand owners.

A California judge on Monday threw out a $45 million false advertising lawsuit against online advertising company ValueClick Inc, in a decision that defense attorneys said could blunt the most aggressive state law regulating commercial email.

Time Warner Inc's AOL Internet unit said on Thursday it has appointed former Google Inc executive Jeff Levick as president of global advertising and strategy, overseeing its Platform-A advertising sales business.

Microsoft's chief executive said on Monday he was 'very surprised' by Oracle Corp's plans to buy Sun Microsystems Inc.

Apple, in its newly ads Get a Mac campaign addressing a selling point for Macs vs. PCs has ignored price wars and over Microsoft’s latest “laptop hunter” series of commercials.

Google's quarterly profit topped expectations, helped by cost controls, but Chief Executive Eric Schmidt said the economic environment remains tough with Internet users still searching but buying less.

Technology start-up OpenX launched an online ad marketplace for smaller Web publishers on Thursday designed to be an alternative to offerings from Google, Microsoft, Yahoo and AOL.

Microsoft Corp has sold more than 90 percent of its advertising inventory across its web, mobile, and video game businesses to the Discovery Channel for a one-day campaign to promote the television series Deadliest Catch, the companies said on Monday.

Tropical island. Eleven competitors. Osama bin Laden. Porn scandal. Prize? Best job in the world.

Google Inc helps newspaper websites make money through online advertising and does not misappropriate their content, a lawyer for the search engine said on the company's blog on Tuesday.

Online advertising in the U.S. grew 10.6 percent to $23.4 billion last year, according to a report released by the Interactive Advertising Bureau on Monday.

Google will revamp its online advertising network for the first time this week, promising to incorporate new tools to make advertisers more effective.

Radio may lack the glamour of Hollywood or the cool of the Internet, but the oldest broadcast media business is banking on its ubiquity to increase its fans and advertising revenue during the economic downturn.

Thomson Reuters Corp will launch a video news service in June for financial professionals who use its terminals, part of a $1 billion plan to appeal to a new generation of customers.

Hearst Corp., one of the largest media conglomerates in the world, says its rolling out an electronic reader for its newspapers and magazines, similar to Amazon's new kindle e-book reader. The company also said it will hold back from putting all its content online for free as advertising continues to slow.

Google announced on its official blog that it has began displaying ads on its News search page.

Yahoo introduced several tools on Tuesday that it says will help marketers target their ads more efficiently at a time when many of them are cutting advertising spending drastically. One of the new products lets marketers target people with tailored display ads based on the terms they used in Yahoo's search engine. Another tool customizes display ads based on the websites people have visited an...