Coca-Cola Co. is ready to capitalize on the monster ratings expected for the sixth season of talent show phenomenon ‘American Idol,' which garnered 37.3 million viewers on Tuesday.
Google Inc. announced late last week that it has begun testing its new radio advertising service, a move that represents the company's most elaborate attempt to expand its operations beyond the Internet.
Strength in television advertising sales offset declining revenue in other areas to help Tribune Co. (NYSE: TRB) post a slight gain in revenue for November.
Yahoo! Inc. (YHOO) announced on Monday that it has formed an advertising distribution alliance with seven companies representing more than 150 newspapers across the United States.
Search leader Yahoo Inc. announced on Wednesday that it is expanding its mobile search services to include sponsored search results, connecting its advertisers directly with mobile users.
Aegis Group has won the pan European media buying and planning account for General Motors, the world's second largest spender on advertising behind Procter & Gamble
Advertising firm M&C Saatchi said on Thursday it expects full year profits to be significantly ahead of expectations despite first half pre tax profits being down 30 percent,
Hibernian Life & Pensions announced the beginning of a new advertising campaign to “highlight the importance of saving to sustain current lifestyle habits,â€
Consumers who play video-games at least 16 hours a week embrace in-game advertising more than those who play less, a study released on Wednesday shows, with some believing advertisements will become a main-stay in games in the future.
Ryanair today announced a five year deal with InviseoMedia to install seatback advertising across its current and future fleet of 239 Boeing 737 800 aircraft.
Universal Music, the world's largest music company, is teaming up with advertising conglomerate WPP Group to link bands and brands.
U.S. Internet advertising revenue rose 37 percent in the first six months of the year, hitting a record of nearly $8 billion, according to a study released on Monday.
Microsoft will unveil a new unified advertising strategy on Monday with the launch of Microsoft Digital Advertising Solutions.
Intel Omnicom Media Group have partnered to bring Internet-Delivered Ads to TVs.
Microsoft Corp. said on Thursday it may offer a free, advertising-supported version of its basic word processing and spreadsheet software, in an apparent bid to fend off a nascent challenge from Google Inc. in the business software market.
Publisher Daily Mail & General Trust said on Thursday advertising markets were proving patchy for its national titles but was enjoying good growth for revenue from its business and digital operations.
Boots has been ordered to withdraw an eerie and surreal television advertisement for a sun cream which showed tanned young children sunbathing.
Internet service providers will have to be careful about advertising headline speeds for broadband connections after an advert by Bulldog Communications was criticised by the advertising watchdog on Wednesday.
Yahoo Inc. plans a new integrated marketing campaign in U.S. and overseas markets that includes television, radio, cinema and online advertising, the Internet media company said on Monday.
Publisher Hachette Filipacchi is testing a new mobile phone strategy with what may be its most colorful U.S. title: Shock magazine, home to photos of nuns practicing taekwondo and a polio-stricken dancing transvestite.
The competition watchdog proposed on Thursday to ease price controls on directories firm Yell Group Plc from April 2008, saying it faced increased competition from a new rival and the Internet.
Self-regulation in food and beverage marketing is being exploited and is failing to curb childhood obesity, research by a global obesity taskforce presented on Tuesday has found.
