Corp. on Wednesday completed the acquisition of Multimap, one of U.K.'s top online mapping companies at undisclosed amount, in a move to boost its advertising business.
Microsoft Corp said on Monday it would be the exclusive provider of display and contextual advertising for the Web site of business television news channel CNBC.
An economic recession could hammer those media and entertainment companies that rely heavily on advertising next year, curtailing experimentation when the industry needs it most.
Software maker Adobe Systems Inc and Internet company Yahoo Inc said on Wednesday they will offer a service to let publishers run advertisements in Adobe's popular document-reading format.
In an effort to boost sales, advertisers are exploring new technologies to provide consumers with more relevant ads in emerging platforms such as mobile phones and TV/ web hybrids.
General Electric Co.'s NBC Universal agreed to start offering interactive advertising services and subscribe to a ratings service from TiVo Inc, the companies said on Tuesday.
The media industry is on the brink of a second downturn in a decade, one that could accelerate the divisions between fast-growing targeted advertising and traditional formats aimed at mass audiences.
Advertising dollars at U.S. print newspapers continued to fall in the third quarter, declining by 7.4 percent, according the latest industry report.
AT&T expanded its online push on Monday, announcing it acquired advertising technology firm Ingenio.
Following Starbucks’ disclosure that customer traffic at its stores had declined for the first time ever – which sent its shares lower – the coffee giant announced plans on Friday to launch its first national television advertising campaign.
Ads before videos irritate consumers, raising the risk they'll ignore the promotion or leave the Web site.
Bank of America Corp. (BofA) has revealed its plans to invest $35 million in an advertising campaign this weekend as a way of boosting and marketing its business.
Social network Facebook unveiled a new advertising system on Tuesday that will let companies introduce ads into the Web profiles of its 50 million users and launch dedicated pages on the site for their brands.
As investors bet on the future of social networks, some of the biggest players in the field are due to unveil this week ways of piping in advertising to the most personal of media formats.
Google Inc has hit its stride with a strategy that focuses on Web search, advertising and applications, Chief Executive Eric Schmidt said on Wednesday, as he downplayed possible threats.
Startup companies are confident that the Internet still has room for new ideas.
Wal-Mart's lawyers have an early holiday message for Web sites that post Black Friday ads ahead of their official release date: Don't do it.
Companies will spend a record $31 billion this year to advertise everything from toothpaste to home loans on the Internet, supporting countless news sites, social networks, video exchanges and blogs.
Antitrust experts predict that Google Inc's purchase of advertising company DoubleClick for $3.1 billion will be approved by U.S. regulators despite vehement opposition from competitors Microsoft Corp and Yahoo Inc.
Spanish-owned O2 UK and U.S. consumer electronics group Apple plan to launch a multi-million pound joint advertising campaign later this month as they get ready to bring iPhone mobile phones to Britain.
Google Inc, the world's Web search leader, told U.S. Senate lawmakers on Thursday the company is pursuing new technologies to protect the privacy of Internet users as it seeks to acquire advertising company DoubleClick Inc.
Trying to learn from missteps, execs say figuring what consumers want these days may be the advertising and media industry's top challenge.
