ADVERTISING

General Motors Co GM.UL plans to increase its advertising budget for the rest of 2009 and 2010 to challenge consumer perceptions on quality and fuel economy that the automaker believes are out of line with improvements in its vehicle line-up.

Media conglomerate E.W. Scripps Co posted a surprise quarterly profit, helped by lower expenses even as advertising revenue slumped, and said it amended a credit agreement, sending its shares up as much as 33 percent.

Publicis struck a $530 million deal with Microsoft to buy the Razorfish ad agency and boost its position in digital communications, the world's third-largest communications group said on Sunday.

Canada's Cyberplex Inc, a provider of web advertising solutions, said its offer to buy Burst Media Corp for $16.5 million was rejected by the U.S.-based online advertising firm's board.

Interpublic Group reported a sharper-than-expected drop in quarterly results, sending its shares down 11 percent and making it clear that the advertising industry's troubles are not yet over.

Viacom Inc reported a steep fall in quarterly earnings, hit by poor advertising revenue and a dropoff in sales of its Rock Band video game.

Viacom Inc reported a steep fall in quarterly earnings, hit by poor advertising revenue and a dropoff in sales of its Rock Band video game.

Viacom Inc reported a steep fall in quarterly earnings, hit by poor advertising revenue and a dropoff in sales of its Rock Band video game.

The recession-fueled advertising downturn underlines the urgency of using the Web to glean data and target consumers directly, rather than blasting them with a barrage of TV-style ads, media executives say.

Microsoft's 'Laptop Hunters' ad campaigns change after Apple lawyers complain about the inaccuracy of the ads claiming they had already lowered its computer price.

Yahoo Inc's third-quarter forecasts fell short of Wall Street expectations, sending shares 3.2 percent lower, as the Internet company announced plans to step up spending despite persistent weakness in the advertising market.

Walt Disney chief Robert Iger said on Wednesday advertising will rapidly grow more sophisticated as media firms begin tracking consumer preferences and selling the data on to advertisers.

Yahoo Inc's third-quarter forecasts fell short of Wall Street expectations, sending shares 3.2 percent lower, as the Internet company announced plans to step up spending despite persistent weakness in the advertising market.

Google Inc's quarterly profit beat Wall Street expectations, but the weak economy and slump in advertising spending took a toll on revenue growth and the price of its search ads.

Wall Street expects Google Inc to report tepid revenue growth for the second quarter on Thursday amid a tough advertising market and a sharpened attack on its business by rival Microsoft Inc .

Microsoft Corp is pitching to five of the world's biggest advertising companies a deal to buy Razorfish, its digital ad agency, The Wall Street Journal reported on Sunday, citing executives familiar with the situation.

Media moguls at this week's Sun Valley conference have spent as much time discussing how to reconfigure business models disrupted by the Web as they have worrying about the weak economy.

Bob Lutz will “un-retire,” Henderson said, saying he has decided to return, working on creative design, brands, marketing and advertising at the company. He will report to Henderson.

Consumer Watchdog on Thursday releases a confidential and proprietary annotated version and questions on Google presentation for policymakers that so called online behavioral advertising is transparent to its browser users.

Essentially two kinds of people existed in the '80s: Coke drinkers and Pepsi drinkers. And if you loved Michael Jackson, you had good reason to fall into the latter group.

The downturn in global advertising is approaching its lowest point and, after a fall of 8.5 percent in 2009, the industry should see a mild recovery in 2010, a leading media agency predicted on Monday.