Internet advertising sales in the U.S. are on pace to double from the period beginning last year to 2012, according to new research.
A New York judge said on Tuesday that Dell Inc. falsely advertised its promotional credit financing and warranty terms to customers.
Merck & Co. said on Tuesday it agreed to pay $58 million to settle allegations that its ads for the once-popular painkiller Vioxx deceptively played down the health risks in 29 states, including the District of Columbia.
The Securities and Exchange Commission said on Monday that it had sued eight former executives of AOL Time Warner, alleging they had fraudulently inflated the company's online advertising revenues by more than $1 billion between 2000 and 2002.
Microsoft and Yahoo are in talks for a less ambitious partnership, but neither side is discounting the possibility of another Microsoft takeover attempt of the Internet portal.
Google Inc, in talks with Internet portal Yahoo Inc, is hoping that it can strike an advertising deal, according to a report.
Amzazon.com sued the state of New York, challenging it for the new statute that requires Internet retailers based outside New York to collect New York sales taxes.
The Advertising Standards Authority (ASA) has said that budget airline easyJet broke advertising rules by increasing its fares after advertising a 25 per cent discount on its routes.
Google revealed its intentions to diversify its ad business by reducing its dependence on advertising tied to Internet search results and expanding its television ad service with Dish Network Corp.
Yahoo Inc. may be near an announcement that it will carry search web search advertising from Google Inc., according to a report released Wednesday.
The Advertising Standards Authority (ASA) has said that it has asked the Office of Fair Trading (OFT) to consider taking action against budget airline Ryanair for misleading consumers in its adverts and for unwillingness to comply with ASA rulings
Fox International Channels, News Corp.'s pay television unit outside the U.S., acquired a 56 percent stake in European online video advertising network Utarget in an effort to increase its international ad revenue.
Cnet Netwroks will lay off 120 employees as part of a workforce realignment, effective immediately, according to a regulatory filing late Wednesday.
European Union regulators approved Google's $3.1 billion takeover of ad firm DoubleClick, an online ad tracker on Wednesday, saying the deal will affect online advertising competition. The Commission, the EU's top competition watchdog, said it found no proof that a merger between Google and DoubleClick would cause competitors to go out of business, according to Associate Press.
It's tempting to cut back on marketing but experts say smaller companies need it to stand out from the crowd.
Kevin Johnson, Microsoft executive, sent workers an upbeat email outlining a vision of how the company expects to combine Yahoo's resources and cultures following a successful takeover. The full-text of his internal memo is below:
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Microsoft Corp said on Monday it would test a new way to measure the effectiveness of Internet advertising in a challenge to an industry standard that has helped the likes of Web search leader Google Inc. Microsoft's Engagement Mapping is due to begin in beta form on March 1 and departs from a standard that ties sales, leads and traffic to the last ad that a user clicked on online. Instead, it attempts to take into account all the Internet interactions that lead a consumer to buy a pro...
The Federal Communications Commission will back off from plans to force TV stations to air more advertisements about the upcoming transition to digital TV next year, according to several news reports.
Google shares for the online advertising market increased by 23.7 percent, less than 24.2 percent in the third quarter making the firm's first decline in two years.
Yahoo rejected the unsolicited $44.6 billion takeover offer from Microsoft on Monday, saying the bid undervalued the company, putting pressure on the world's largest software company to sweeten the bid.The following is the email that Jerry Yang, Chief Executive Officer of Yahoo issued to employees:
Almost two-thirds of TiVo users time-shifted throughout the Super Bowl live game last year which was broadcasted on CBS, according to media agency Starcom, dismissing notions that live sports are TiVo-proof.
