ADVERTISING

The New York Times will make people pay for articles online starting next year, marking a big move by a prominent newspaper to find ways to survive on the Web as print subscriptions and advertising sales fall.

Nearly half of the users of Google News skim the headlines at the news aggregator site without clicking through to the publisher, according to new research.

Online social networking sites such as Facebook, MySpace and Twitter are now firmly implanted in the cultural mainstream.

French President Nicolas Sarkozy said on Thursday that he wanted the authorities to explore whether online advertising revenues of major search engines could be taxed in France as well as their home countries.

Google Inc is expected to unveil its highly anticipated Nexus One smartphone on Tuesday, marking a first foray into an increasingly crowded market that could shape the future of the company's advertising business.

The Internet made shopping without checkout lines a no-brainer. Now, some Web companies are betting that people are ready to forsake another shopping tradition: tangible products.

The Federal Trade Commission is launching an investigation into Google's proposed purchase of AdMob, , a company specializing in ads for small screens.

Google Inc (GOOG.O) said its $750 million purchase of AdMob won't close right away as antitrust regulators seek more information about its competitive impact on the nascent mobile advertising market.

Limelight Networks Inc (LLNW.O), which helps speed delivery of Web content, agreed to acquire privately held interactive digital advertising provider EyeWonder Inc for up to $110 million in cash and stock.

Google Inc is in talks to buy Yelp Inc, the popular website for reviews of local businesses, in a deal that could help the Internet search leader tap a lucrative local ads market, media reports say.

Google Inc executives said the company experienced very strong growth in its display advertising business in the first three quarters of the year and it will continue to invest heavily in advertising initiatives involving online video and mobile Web devices.

YouTube is considering offering users the option to pay for subscriptions in a bid to encourage more media companies to license premium TV shows and movies to the popular online video site, a senior executive said.

NEW YORK - Advertisements for junk food may be cluttering many of the Web sites most popular with children, a new study suggests.

More U.S. consumers have turned to the great American pastime of watching television as the recession strained household budgets, a survey set to be released on Tuesday shows.

Jefferies raised its price target on Google Inc's stock to $695 from $600, while reiterating its buy rating, citing optimism among advertisers for fiscal 2010 amid improving macro environment.

News Corp, Time Warner Inc's Time Inc and three other publishers detailed their long-expected plans to develop open standards for a new digital storefront and technology to help prepare their print titles for devices ranging from e-books to tablet computers.

San Francisco-based gWallet, a provider of advertising platform for the virtual goods and social media space, is counting on that axiom to boost its prospects in the fast-growing field.

Google Inc prides itself on setting trends and its $750 million buy of mobile advertising group AdMob may be no exception.

Obama's Job Challenge; Strong Demand for BofA; Big Growth in Mobile

MySpace expanded its presence in the entertainment market on Thursday with the British launch of its music service, as the social networking site seeks to reinvent itself after being eclipsed by rival Facebook.

Google Inc is banking on significant growth in online video ads as marketers become more sophisticated at targeting consumers interactively, a senior executive at the Web search giant said on Thursday.