The European Commission has taken the unusual step of sending questionnaires to Google customers before the company officially seeks permission to take over a rival, two business sources familiar with the situation said on Thursday.
Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online ad network, for $300 million in cash, in the latest move to consolidate the fast-growing behavioral ad targeting market.
Double Fusion, a private company that connects advertisers and video game publishers, rolls out new technology on Tuesday to allow advertisers to mount last-minute ad campaigns in games the same way they use spot TV ads.
L'Oreal said on Friday it was confident on the outlook for 2007, despite signs of a slowdown in the United States, thanks to booming demand in new markets and the launch of new brands like Sanoflore and Diesel.
Yahoo Inc.'s top sales executive is leaving the company in the latest reorganization by President Susan Decker that merges sales into a broader division seeking new partnership deals such as ones it has struck with eBay, Comcast and newspaper publishers. Gregory Coleman, the company's executive vice president of global sales, is leaving Yahoo to pursue other opportunities Decker said in a memo sent to employees late on Wednesday.
Social networking Website Facebook is working on an advertising system to allow marketers to target users with ads based on the information people reveal about themselves on the site, the Wall Street Journal reported in its online edition early on Thursday.
Companies worried about a U.S. economic slowdown should think twice before cutting their marketing budgets, particularly when it comes to money earmarked for more unconventional types of advertising.
Trendy dorm furnishings and stylish cell phones should spur U.S. college students and their parents to spend nearly 9 percent more on back-to-school items this year, according to a survey released on Tuesday.
In another sign that traditional media is losing market share to the Internet, a new study finds that U.S. online ad sales are expected to overtake newspaper advertising by 2011.
The search leader says it is staying away from behavioral targeting for online ads. Privacy issues loom.
Microsoft Corp.(NASDAQ: MSFT) said late Thursday that it will acquire online advertising exchange AdECN Inc., in a move it hopes will strengthen its advertising solutions against rivals.
Software giant Microsoft Corp. (NASDAQ: MSFT) brokered a contract to host its advertisements on the popular Web 2.0 website Digg.com, ousting the former advertising partner Google Inc. (NASDAQ: GOOG).
Those digital screens in office building elevators that run advertisements, weather updates and entertainment news will soon appear in the lobbies and atriums of suburban office parks.
Internet giant Yahoo! Inc. has made a strategic investment in Indian online advertising network Tyroo Media Pvt Ltd. by purchasing more than 35 percent stake in the Gurgaon-based firm for an undisclosed sum.
Internet media company Yahoo Inc. will offer its marketing clients tools to create more personalized advertisements to Web users as it strives to build its share of graphical display advertising.
Breathing new life into an old marketing symbol has often helped weakened companies boost sales -- a trend that appliance maker Maytag and retailer Kmart are hoping can happen again.
Advances in media and technology give teenagers and kids an advantage in making better ads.
Yahoo Inc. (Nasdaq: YHOO) said on Sunday that it will unify its search and display advertising teams in a move to better compete against rivals. Meanwhile, the company’s chief sales officer resigned.
Martha Stewart Living Omnimedia Inc. shares rose 5 percent on Monday after the media company hired an influential advertising executive from Yahoo Inc. for its media business.
Yahoo Inc. is merging the two main parts of its U.S. advertising business after veteran sales executive Wenda Harris Millard resigned, the latest in a string of executive departures.
For online advertisers, your name, address or age is far less important than the record of what you were looking for online.
Google Inc. has won preliminary approval from Beijing to provide Internet content in China, the firm said on Wednesday, potentially allowing it to offer news in the world's second-largest Internet market.
